Launching a drug is just the beginning. To be successful, you need to continually identify and seize new opportunities to drive appropriate use. Our team can provide insights that help you pinpoint:
- Areas of the country with high densities of key prescribers
- Physician segmentation based on prescribing characteristics that are ideal for your drug
- Opportunities for potential differentiation
- Risk identification and risk minimization
- Key Opinion Leaders through influence mapping
These insights not only uncover untapped opportunities, but also enable you to craft sophisticated marketing strategies that will help to maximize your drug’s commercial success.