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Sponsorship opportunities

Why should I be a sponsor?

RBC provides unique opportunities to present your company message to potential customers in the independent retail pharmacy industry. Sponsoring various activities and events at RBC 2008 is an excellent way to display your support for Cardinal Health, RBC and retail independent pharmacists.

RBC is an event of world-class proportion. Every detail of the conference is meticulously examined to ensure the best possible experience for all attendees. By participating as a sponsor, you align your company with a name and event synonymous with unsurpassed quality, trendsetting technology, innovative profit-building opportunities and a relentless dedication to complete customer satisfaction. In addition, your message is exposed to thousands of industry representatives and the country’s leading independent pharmacy operations. Finally, long after the event is over, participants will remember their RBC experience and the sponsors that helped make it possible.

RBC 2008 sponsorship commitment form PDF (131 Kb)

Opening night celebration - $75,000
Year after year, the Opening Night Celebration sets attendance records and exceeds the expectations of RBC participants with an exciting and memorable event. Sponsor’s name is included in the RBC Program of Events and promoted during the event.

Final Night Gala - $75,000
As RBC draws to a close, attendees will come together for one last night of food, fun and phenomenal entertainment. The RBC 2008 Final Night Gala begins with cocktails and dinner, and culminates with an unforgettable performance. Sponsor’s name is included in the RBC Program of Events and promoted during the Final Night Gala.

Bottled water - $30,000
This sponsorship is a great opportunity to get your company name and logo in front of every RBC attendee. Nearly every RBC 2008 event at the Marriott will offer a refreshment station where bottled water will feature your company’s custom two-color label. Sponsor’s name is also included in the RBC Program of Events.

Customer reporting kiosks - $15,000
Computer stations with Internet access are available to customers to check their order status. Signs and marketing literature surrounding the reporting kiosks will feature the sponsor’s company name/logo. Sponsor’s name is also included in the RBC Program of Events.

Internet café - $15,000
Computer stations with Internet access are available to all RBC participants. Signs and marketing literature surrounding the Internet Café will feature the sponsor’s company name/logo. Sponsor’s name is also included in the RBC Program of Events.

Customer lanyards - $15,000
Customer lanyards are distributed to all RBC customers. Lanyards identify RBC registrants and are required to enter the tradeshow, CE sessions or any other RBC event. This is the ideal promotional placement for you to reach every conference attendee. Your company name/logo is printed on the lanyard provided to each attendee. Sponsor’s name is also included in the RBC Program of Events.

Customer focus session/RBC kickoff - $10,000
The Customer Focus Session officially opens RBC. Sponsoring this event provides you with an opportunity to promote your company and show your support of independent retail pharmacies. Sponsor’s name is included in the RBC Program of Events and is promoted during the Customer Focus Session.

Hotel key cards - $10,000
All RBC participants staying at the Orlando Marriott World Center will receive their hotel key card printed with the sponsor’s name, logo and/or message. Sponsor’s name is also included in the RBC Program of Events. This sponsorship must be secured no later than April 30, 2008.

Show floor brochure - $10,000
A handy tradeshow floor guide is available to all RBC participants. This brief reference piece includes a floor map and exhibitor listing, along with show floor features and highlights. Sponsor’s name and booth number are prominently displayed on the brochure. Sponsor’s name is also included in the RBC Program of Events.

Conference folders - $5,000
Sponsor’s name is featured prominently on the back of the folder that is given to each RBC participant and is included in the RBC Program of Events.

Tradeshow lunch buffets (4 Sponsors) - $5,000
Your support of the midday meal is advertised to all RBC participants as they make their selections at the buffet stations. We recognize the importance of a square meal to ensure that RBC participants are energized, alert and ready to get down to business. Sponsor’s name is included in the RBC Program of Events and on table tents at each buffet station.

RBC Program of Events advertisement (2 Sponsors) - $4,000
Your company is sure to get its message across with a one-page, color advertisement in the RBC Program of Events. One of the most useful materials distributed at RBC, the program of events is a booklet containing the who, what, when, where and why information of the show. This sponsorship must be secured no later than April 30, 2008.

RBC website - $3,000
RBC marketing materials always refer participants to the RBC website for the most up-to-date information. Your company will be featured as the official sponsor of the RBC website on its home page. Sponsor’s name is also included in the RBC Program of Events. This sponsorship must be secured no later than April 30, 2008.

Customer room drop - $3,000
Room drop sponsors have the opportunity to add their company’s message and/or small promotional item to a gift bag that is delivered to customer hotel rooms on the opening night of the show. Sponsor’s name is also included in the RBC Program of Events. This sponsorship must be secured no later than April 30, 2008.

Tradeshow floor refreshments (4 Sponsors) - $2,000
Hours of walking around the tradeshow floor tends to cause hunger. Throughout the day, food and beverages are provided to those who are in need of a quick snack to re-energize and get back to business. Sponsor’s name is displayed on tent cards in the refreshment areas and included in the RBC Program of Events.

Camp Cardinal Health T-shirts (3 Sponsors) - $2,000/*single sponsor $5,000
Kids participating in Camp Cardinal Health receive T-shirts to wear throughout their stay at RBC. Joint sponsors will see their company name, along with two other sponsors, printed on the back of one of four T-shirts. Single sponsors may print their marketing message and logo in one color on the front and back of one of the shirts. Sponsor’s name is also included in the RBC Program of Events. Single sponsor must secure this sponsorship no later than April 30, 2008.

Customer promotional mailing - $1,000
RBC show management maintains a policy which prohibits the distribution of RBC registrant contact information; however, we realize the importance of providing a means for our exhibitors to reach RBC participants with their message. That is why we have developed a sponsorship that permits exhibitors to provide a single-page marketing piece into a promotional packet that is mailed to all registered customers approximately one month before the event. Details about how to participate in this sponsorship (quantities, shipping instructions and deadlines) will be communicated to secured sponsors in early May. This sponsorship must be secured no later than April 30, 2008.

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