A: Connect Point 360 creates a patient-centric experience that allows pharmaceutical companies to help patients get access and support for their prescribed treatments. Utilizing Connect Point 360 gives biopharma brands a digital edge over their competitors while also driving down costs due to increased efficiencies in services. It also provides real-time updates so that providers and pharma companies have full visibility into the status of the patient journey. Connect Point 360 was piloted with HCP offices to ensure a user-friendly, intuitive interface.
For biopharma marketers, Connect Point 360 allows for a seamless brand experience as well, as the interface can be customized to their products colors, photography and tone. In addition, Connect Point 360 works seamlessly with our CRM platform, ConnectSource™, enabling Sonexus to collect data across the treatment journey and deliver critical (and anonymized) insights to inform our customers’ strategy. The more pharma brand teams know about their providers and patients’ preferences and pain points experiences, the more equipped they are to provide necessary support for their patients in their treatment journey.