Our research also examined oncologists’ perspectives around healthcare gamification — the use of video game principles to motivate patients to engage in healthy behaviors. Although healthcare gamification is still in its infancy, the global healthcare gamification market is expected to reach $13.5 billion by 2025.*
Our research indicates that a majority of oncologists (51%), while not very familiar with gamification, are excited about its prospect and would welcome gamified tools, should clinical studies demonstrate their effectiveness.
For instance, the data showed that 69% of oncologists foresee the value in using gamified tools and wearables to encourage patients to engage in healthy behaviors. While 17% of oncologists also recognize the technology’s potential to improve medication adherence, only 1 in 10 oncologists have recommended the technology to patients thus far.
However, oncologists' views change dramatically based on the availability of clinical evidence. When asked, hypothetically, if clinical evidence showed that gamification had a positive impact on patient behavior, a full 95% of oncologists would be "somewhat likely," "likely," or "very likely" to encourage their patients to use such tools.