Over a year ago, Consumer Health launched POS Smart Reports and the program has been growing leaps and bounds ever since! POS Smart Reports program provides access to Retail Independents scan data, thus providing you insights to grow your business. Almost 2,500 pharmacies are enrolled in our POS program, and more than 60% are already transmitting data for the reports. And these numbers increase every month!
POS Smart Reports provide prebuilt reports straight to your inbox; as well as, the opportunity to generate your own custom reports depending which one of the three flexible membership options chosen to best fit your needs. Manufactures are using these reports to track sales trends of their products through the Retail Independent channel compared to other products, identify additional opportunities to grow their business, and see which marketing vehicles generate the most ROI for their products.
Enrollment in POS Smart Reports also allows you the opportunity to offer Temporary Price Reductions (TPR) to Retail Independent Pharmacies. Our customers were extremely excited when the TPR pilot launched last summer allowing them to be more competitive in the marketplace. In the first six months, products on TPR experienced an average 25%+ lift during their promoted period versus the prior 8 weeks. This success for our customers and manufactures is why we are focused on continuing to grow this program even more!
If you are not already on POS Smart Reports, contact your category manager to learn more about membership options.