When you’re launching a new product, speed-to-market is always a top priority. However, even after a product is fully approved by the FDA, failure to fully think through – and plan – your launch strategy can create costly delays.
Whether you’re launching a controlled substance, a medical device or a temperature-controlled product, Cardinal Health 3PL Services can provide the expertise and resources you need for a successful launch.
At the “Launch Strategies” roundtable from our 2019 Channel Management Forum, Cardinal Health experts explained that this process usually starts out by asking the right questions, up front.
In this interactive session, Shantese Marchbanks, Wade Hellemn and Amy Hodge - experts in 3PL account management, customer experience and launch implementations – helped attendees think through the key questions they should be prepared to answer prior to a product launch to ensure their products get in the hands of patients as quickly and efficiently as possible.
Here’s just a sampling of some of the key questions asked and answered during this roundtable discussion: