Every marketing application has pre-identified “crunch times,” when the project plan calls for significant decisions to be made, or large amounts of data to be processed, simultaneously. Every application also invariably encounters unforeseeable problems or challenges, which also require an ‘all-hands-on-deck’ approach to problem solving. While not every obstacle can be predicted from the start, you can set your team up for “crunch time” success by agreeing with all stakeholders, up front, regarding how you’ll handle each of these types of high-stakes, “what if” situations.
When a large volume of work needs to be completed quickly – how will the team handle it? Does each key stakeholder have a ‘back up’ who can step in and make decisions and complete large volumes of work, in the event that any one team member is for some reason unavailable during a “crunch time?” If multiple deliverables are due at the same time, how will the pool of resources be leveraged to maximize throughput?
By answering these questions up front, you’ll create an efficient authoring and review process – one that reduces avoidable stressors and ensures there are always enough resources to collaborate and complete each document in the application, without sacrificing quality or consistency.
The old adage “an ounce of prevention is worth a pound of cure” doesn’t just apply to patient care – it also rings true when it comes to planning for and preparing a successful marketing application. By working early on to select an experienced, dedicated submission leader who can create and implement clear processes for communication, decision making, data analyses and resource allocation – you can set your marketing application up for expediency, cost efficiency…and success.