5 keys to position your marketing application for success

1. Establish effective submission leadership and comprehensive program management, early on

2. Create a clear framework for organized internal sponsor and sponsor-collaborator communication

3. Clearly identify processes for decision-making, consensus-building, alignment and follow-through

4. Build in ample time for the early review of data and analyses

5. Set clear expectations regarding vendor and partner responsiveness, and how work load will be shared, especially during “crunch times”

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