Managing a chronic disease can be complex. Patients often feel overwhelmed and anxious during their treatment journey – so having a trusted resource for information and assistance is critical. Connecting with patients based on their individual needs and preferences can help to establish trust and drive deeper engagement. Highly-customizable patient hubs can tailor programs to accommodate patient preferences, including how they prefer to receive communications. With call, text, or email support available, patients can connect with the hub team where and when it is most convenient for them. Patient hubs that balance technology with a human touch are valuable for meeting the needs of patients who may have limited access to technology or those who prefer more direct person-to-person support.
Patient hub technology can also be used to anticipate and address challenges during the treatment journey. For example, natural language processing technology, when applied to recorded interactions with patients, can enable advanced patient hubs to understand the specific needs and concerns of patients on particular therapy regimens. These valuable insights can help pharmaceutical companies make informed predictions about when a patient may need additional interventions. The meaningful data and insights that are collected and analyzed can help tell a patient’s story, informing pharmaceutical companies and enabling them to better engage with their patient populations to drive adherence to treatment plans. Implementing personalized technology can help ensure that the right information is being delivered at the right time for each patient.
Patient hubs sit in a unique position within the healthcare landscape. Through interacting with patients, providers and payers, hubs collect valuable data and insights that can enable pharmaceutical companies to foster better experiences and improve quality of life for chronic care patients. At Cardinal Health Sonexus™ Access and Patient Support, we focus on doing this by balancing technology with a human touch to ensure we are addressing the most critical patient needs, offering real-time support and always putting patients at the center of care.