What will a technology-driven revolution in the established patterns and practices of patient services hub look like? Automation already plays a significant role in driving faster access for patients through electronic benefits verificiation (eBV) and electronic prior authorization (ePA) technology, however will the balance shift to put operations more squarely in the hands of machines?
Rebecca Cotton, Executive Director of Data Analytics and Intelligence, Cardinal Health SonexusTM Access and Patient Support, discussed the overall landscape and future of the hubs industry, as well as how the COVID-19 pandemic has put data and analytics front and center for patient support hubs with PharmaExec.com Assistant Editor, Andy Studna. Starting with automating operational processes like benefits processing, to reaching more stakeholders with the potential of technology, and listening to patients more empathetically, the conversation spanned the realm of possibilities.
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