Before introducing a specialty drug, it is critical to understand the market you'll be entering — and how it will evolve. Through predictive analysis, our experts are able to leverage historical claims and product launch data to answer key questions, including:
- What is the size of the patient population and how will it change over the forecast period?
- What is the real-world duration of therapy?
- What is the current cost to treat and the anticipated price for a new product?
- What is the optimal salesforce coverage model?
- If launch assumptions change, how will the forecast be impacted?
Armed with accurate projections, you can make informed strategic decisions to position your drug for success.