The industry shift from fee-for-service to value-based care affects more than just reimbursement. It is a transformational process that impacts all areas of community oncology practices and reshapes the way they are managed.
“It completely changes the culture, structure and process in your practice,” said Barry Russo, CEO of The Center for Cancer and Blood Disorders in Fort Worth, Texas. Since 2009, The Center for Cancer and Blood Disorders has been involved in multiple value-based care initiatives with United Healthcare and Aetna, as well as participating in the Medicare COME HOME Program and the Oncology Care Model.
Barry has seen first-hand how value-based care implementation has fundamentally changed their practice’s way of thinking.
“It is a completely different thought process… from curing cancer, which is always important, to healing lives. Looking at all the things going on with the patient, everything going on in their life, all the disease process going on in their life,” he said.
Leading any organization through change at this level can be challenging, but it’s necessary to evolve for the future.
“Change itself is difficult. Healthcare people don’t like change, but you have to change. You have to transform” said Barry.
To help his practice navigate their reimbursement and data challenges, Barry leveraged his relationship with the VitalSource™ GPO team, who worked to understand his organization’s needs and bring solutions to help them thrive.
- Staying up-to-date on legislative changes – VitalSource™ GPO collaborated with Policy Reporter to offer organizations like Barry’s a tool to keep informed of rapidly changing payer policies in real time.
- Managing data needs – Barry’s organization relies on VitalSource™ GPO to help make sense of the high volume of data they receive from multiple payers and analyze trends.
- Finding solutions to solve unique challenges – VitalSource™ GPO helped arrange solutions to solve actuarial challenges The Center for Cancer and Blood Disorders faced.
“VitalSource™ GPO has really been willing to listen. That’s huge. [They] hear what our needs are, pickup on that and find solutions…They don’t think inside the box of ‘here’s what we traditionally provide to practices.’ They do think outside the box and approach practices in many ways with ideas.”
As Barry’s organization looks to the future, they will be relying on partners like VitalSource™ GPO to bring the guidance and solutions they need to optimize their practice for the next steps in the value-based care transformation and beyond.