We are excited to share that Bobby Fralin recently joined our team as the new Oncology and Urology National Sales Director, Physician Office.
Bobby comes to Cardinal Health with more than 20 years of deep experience in the Oncology space. While serving as Senior Director of Sales at Coherus BioSciences, Bobby built relationships with top oncology clinics across the nation and led the sales team that was responsible for launching a pegfilgrastim biosimilar, one of the most successful biosimilar launches in the industry. Through his strong and unwavering leadership skills, Bobby has worked collaboratively and strategically with practices to help them achieve their business goals, while also successfully helping his team to exceed its performance targets.
Prior to his role at Coherus BioSciences, Bobby led sales teams at IQVIA in the Emerging Biopharma and Medical Device division, Spectrum Pharmaceuticals and Amgen in their Oncology and Bone Health divisions. During his time with Amgen, Bobby had a significant role in building the Colony-stimulating factors and Erythropoietin markets.
Bobby attended James Madison University and earned his Bachelor of Business Administration degree in Marketing. He resides in Alpharetta, Georgia with his wife, Foncia and daughters, Fonda and Jourdan.
Please join us in welcoming Bobby to our team!