In our constantly connected digital culture, video gaming has exploded in popularity, aided by social media and the ubiquity of smartphones and apps.
The healthcare industry is not immune to this phenomenon. There has been a relative explosion of healthcare game products. These games combine principles of behavioral economics – the human irrationality of acting against one’s self-interest by engaging in unhealthy behavior – with the proven effectiveness of “nudging” techniques to give rise to the integration of gamification in healthcare.
As more and more gamified health apps hit the market, stakeholders are asking:
- What role should healthcare providers play in practically incorporating these applications in patient care?
- What are the potential clinical risks to patients? What regulation is needed?
- Will there be a need for digital practitioners to select the proper applications and decide on monitoring and appropriate outcomes?
Health economics and clinical experts from Cardinal Health Specialty Solutions examine these questions and offer their viewpoint in American Journal of Managed Care.
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